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Persuasive Woman is being revamped into a free learning community for women.

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Persuasive Woman

Where Psychology Meets Business

Persuasive Woman is a podcast and your main hub to learn how to ethically incorporate proven-persuasion messages into your marketing and business communication. Through psychological research and case studies, Dr. Mindy Weinstein, author of The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions,  has identified ways businesses can improve sales and convert more customers. The information and practical tips she shares are backed by psychological theory and real-world testing.


What Listeners Are Saying

Practical Business Tips

I like that Dr. Weinstein makes it easy to not only understand psychological principles but also how to apply them to my business.

New favorite podcast!!!

This is my new favorite podcast to listen to when I’m on a long walk or running errands. Dr. Mindy Weinstein makes learning about the psychology behind marketing so interesting!


Dr. Mindy Weinstein makes understanding the psychology of FOMO very relatable. It is so relevant in today’s market. I highly recommend this podcast!

View our ratings on Apple Podcast and Spotify!


Meet Mindy

Dr. Mindy Weinstein is a global expert in digital marketing, as well as a researcher, speaker and professor. As a marketer, psychology has always been an interest of Mindy and was the reason she pursued a Ph.D. in General Psychology with an Emphasis in Technology. For years, Mindy has researched and written about persuasion, specifically scarcity, from an academic and practical perspective. She now teaches others how to ethically incorporate persuasion into their businesses through her book (The Power of Scarcity), podcast, blog and keynote presentations.


Mindy is also a marketing instructor at Grand Canyon University and University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Latest Posts

3 Key Lessons To Learn From QVC Business Model
March 15, 2024

3 Key Lessons To Learn From QVC Business Model

A QVC host stood by a clothing rack with blouses and a tank top set one morning. She told viewers that they would get 30% Off if they...

Psychology of Sales: Coupons, Flash Sales & Limited Time Offers
January 10, 2024

Psychology of Sales: Coupons, Flash Sales & Limited Time Offers

A friend told me a story about her husband that made us chuckle. He came home from the store with not one stick of deodorant but 10. My...

Why Women Are More Modest Than Men
November 7, 2023

Why Women Are More Modest Than Men

Let’s talk about modesty and business. While working on my book research, I reached out to a wide range of people in business within...

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